Blue Ocean Strategy instal the new version for ipod

TAVR concerns a specific procedure in aortic treatment. Our Transcatheter Aortic Valve Replacement (TAVR) program is a great example. How did you apply blue ocean strategy to your business practice? What if, instead of competing with others in the industry, we could be setting the pace, creating new demand and profiting from lucrative new markets? Instead of making a trade-off between lowering costs or improving value and quality, could we achieve both? Could we create differentiated value at lower cost? And very often, we cut costs at the expense of value, or improved value at increased costs.Ī blue ocean perspective turned this around.

Our goal was to beat the competition and grow by taking their market share. Traditionally, when thinking about healthcare strategy, we spent a lot of time talking about the competition, analyzing their trends, numbers, and drilling down into the procedural details of their volumes. How did a blue ocean approach help you tackle and overcome these challenges?īlue ocean strategy gave us a whole new perspective for thinking about healthcare and our business practice. But the traditional competitive approach makes it hard to reconcile these two ends. This means we will have to continue generating volume while reducing costs. At the same time, we need to keep our business running and profitable.

It is imperative that we deliver high-quality care and get ready for a world increasingly based on VBP. But it looks this will change to a 65% FFS to 35% VBP ratio in the near future.

This can be the quality of a certain disease-stage care, quality of a certain episode of care, or the quality of care over a longer term.įor example, within 30 days of discharge from the hospital for certain disease states, the hospital won’t get paid if the patient is readmitted.Īt Aurora St Luke’s Medical Center, we are roughly 80% FFS and 20% VBP. In the meantime, there is a shift from a fee-for-service model (FFS) to a value-based purchasing model (VBP), where reimbursement is based on the quality of care. Historically, health systems have competed head-on to gain market share and grow in volume. The healthcare industry in America is highly competitive. What challenges does the healthcare strategy face today?

Blue Ocean Strategy instal the new version for ipod